Marketing Research Principles, 2e
Putting Research into Practice
Please browse our blog and our website.
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Marketing Research Principles, 2e Putting Research into Practice |
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| Our
goal is to provide material that will help you succeed in the classroom. Please browse our blog and our website. |
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| Student Files | Posted at the "Student Files link" are all of the files students will need to complete
end-of-chapter exercises. It includes files for Statistical
Reporting, Dealing with Data, Critical Thinking Exercises and Lakeside
Grill. We have also posted instructions on how to use SPSS to do the
various exercises, such as Dealing with Data. | Student Files |
| Clow
James Blog |
Our blog
provides information and links to articles, videos, survey
questionnaires, and datasets. The blog is updated regularly. The
information can be used to supplement your classroom lectures or
provide material for assignments. |
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| SPSS Data Sets |
We
have
posted additional data sets that can be used for your class beyond what
is available through the textbook website at Sage. With each data set
is the survey or questionnaire that was used. Most were developed by
students and the data were collected by students. These can be used
for classroom lectures, group assignments, individual assignments, or
even testing. If you want exercises that are tied closely to the Dealing with Data sections of the textbook, please access our blog at blogclowjames.net. |
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| Video Lab |
We
have posted links to YouTube videos that can be used for your class on
various topics that relate to the book. Worksheets are available for each video. |
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| Clow/James Textbook |
Link to Textbook Media
to request an examination copy or to order for your class. |
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