Clow James Marketing Research Textbook CoverMarketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James

Clow Jamres Marketing Research Data Sets Photo
SPSS Data Sets
for
Student Assignments
Group Assignments
Classroom Instruction
Testing


HomeClow/James BlogVideo Menu

If you want exercises similar to the Dealing with Data sections in each chapter, then access our Clow/James blog.SPSS Data Sets
(Click on Pictures for SPSS Data)
Description and Size of Data Set
JeansClow James Marketing Research - Jeans Data
This data set was created by a college student and the data were collected through an online survey process using a convenience sample. The data set has 266 observations.
Jeans Questionnaire
Starbuck's CoffeeClow James Marketing Research - Starbucks Coffee Data This data set was created by a college student and the data were collected through an online survey process using a convenience sample. It may not accurately reflect the opinion of consumers towards Starbuck's. The data set has 201 observations.
Starbuck's Questionnaire
PizzaClow James Marketing Research - Pizza Data This data set was created by a college student and the data were collected through an online survey process using a convenience sample. The data may not accurately reflect the opinion of consumers towards pizza purchases or the brands within the survey. The data set has 235 observations.
Pizza Questionnaire
Fast FoodClow James Marketing Research - Fastfood Data This data set was created by a college student and the data were collected through an online survey process using a convenience sample. The data may not accurately reflect the opinion of consumers towards fast foods. The data set has 158 observations.
Fast Food Questionnaire
Body ImageClow James Marketing Research - Body Image Data This data set was created by two college students and the data were collected through an online survey process using a convenience sample. The data may not accurately reflect the opinion of females in regard to their body image. The data set has 142 observations.
Body Image Questionnaire
Social MediaClow James Marketing Research Datasets This data set was created by a college student and the data were collected through an online convenience sample. The data may not accurately reflect the opinion and usage of social media by the U.S. population. The data set has 212 observations.
Social Media Questionnaire