 Essentials of
Marketing Research
Putting Research Into Practice
Kenneth E. Clow and Karen E. James


 Student Files
for Statistical Reporting Dealing with Data Critical Thinking Exercises Lakeside Grill
  

 
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 Chapter 1
(The Role of Marketing Research)  Statistical Reporting Dealing with Data  Chapter01 Thunderhead  
  
 Chapter 2 The Marketing Research Process)  Dealing with Data  Chapter02 Dealing with Data Survey Chapter02 Dealing with Data SPSS Chapter02 SPSS Instructions  
  
 Chapter 3
(Secondary Data and Research)  Dealing with Data  Chapter03 Dealing with Data Survey Chapter03 Dealing with Data SPSS Chapter03 SPSS Instructions  
  
 Chapter 4
(Qualitative Research)

Dealing with Data 
Chapter04 Dealing with Data SPSS Chapter04 SPSS Instructions
 
  
 Chapter 5
(Observation Research)

Dealing with Data 
Chapter05 Dealing with Data Observation Chapter05 Dealing with Data SPSS Chapter05 SPSS Instructions
 
  
 Chapter 6
(Survey Research) 
Statistical Reporting 
Creating Floating Bar Chart Instructions
 
 Dealing with Data  Chapter06 Dealing with Data Survey Chapter06 Dealing with Data SPSS Chapter06 SPSS Instructions  
  
 Chapter 7
(Experimental Research) 
Dealing with Data 
Chapter07 Dealing with Data SPSS 1 Chapter07 Dealing with Data SPSS 2 Chapter07 SPSS Instructions
 
  
 Chapter 8
(Sampling Procedures)

Dealing with Data 
Chapter08 Dealing with Data Survey Chapter08 Dealing with Data SPSS Chapter08 SPSS Instructions
 
  
 Chapter 9
(Measurement Methods)  Statistical Reporting  Creating Stacked Bar Chart Instructions  

Dealing with Data 
Chapter09 Dealing with Data SPSS Chapter09 SPSS Instructions
 
  
 Chapter
10 (Marketing Scales) 
Dealing with Data 
Chapter10 Dealing with Data SPSS Chapter10 SPSS Instructions
 
  
 Chapter
11 (Questionnaire Design)  Statistical Reporting  Creating Radar Chart Instructions  

Dealing with Data

Chapter11 Dealing with Data Survey Chapter11 Dealing with Data SPSS Chapter11 SPSS Instructions
 
 Lakeside Grill  Chapter11 Lakeside Grill Survey  
  
 Chapter
12 (Fundamental Data Analysis) 
Dealing with Data 
Chapter12 Dealing with Data Survey Chapter12 Dealing with Data SPSS Chapter12 SPSS Instructions
 
 Critical Thinking Exercises  Chapter12 Critical Thinking Survey Chapter12 Critical Thinking SPSS Data  
 Lakeside Grill  Chapter12 Lakeside Grill Survey Chapter12 Lakeside Grill SPSS Data Chapter12 Lakeside Descriptive Output Chapter12 Lakeside Descriptive Graphs  
  
 Chapter
13 (Analysis of Differences & Regression) 
Dealing with Data 
Chapter13 Dealing with Data Survey Chapter13 Dealing with Data SPSS Chapter13 SPSS Instructions
 
 Critical Thinking Exercises  Chapter13 Critical Thinking Survey Chapter13 Critical Thinking SPSS Data  
 Lakeside Grill  Chapter13 Lakeside Grill Survey Chapter13 Lakeside Grill SPSS Data Coded Chapter13 Lakeside Analyses Findings Chapter13 Lakeside Descriptives Chapter13 Lakeside Independent TTests Chapter13 Lakeside ANOVA Question 6 Chapter13 Lakeside ANOVA Question 10 Chapter13 Lakeside ANOVA Question 11 Chapter13 Lakeside ANOVA Question 12 Chapter13 Lakeside ChiSquare Rankings Chapter13 Lakeside ChiSquare Competitor  
  
 Chapter
14 (Research Reports and Presentations) 
Critical Thinking Exercises 
Chapter14 Critical Thinking Survey Chapter14 Critical Thinking SPSS Data
 
 Lakeside Grill  Chapter14 Lakeside Grill Full Report Chapter14 Lakeside Grill Presentation  
