Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James




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Chapter 1Clow James Marketing Research - Chapter 1 VideosThe Role of Marketing Research
Chapter 2Clow James Marketing Research - Chapter VideosThe Marketing Research Process
Chapter 3Clow James Marketing Research - Chapter 3 VideosSecondary Data and Research
Chapter 4Clow James Marketing Research - Chapter 4 VideosQualitative Research
Chapter 5Clow James Marketing Research - Chapter 5 VideosObservation Research
Chapter 6Clow James Marketing Research - Chapter 6 VideosSurvey Research
Chapter 7Clow James Marketing Research - Chapter 7 VideosExperimental Research
Chapter 8Clow James Marketing Research - Chapter 8 VideosSampling Procedures
Chapter 9Clow James Marketing Research - Chapter 9 VideosMeasurement Methods
Chapter 10Clow James Marketing Research - Chapter 10 VideosMarketing Scales
Chapter 11Clow James Marketing Research - Chapter 11 VideosQuestionnaire Design
Chapter 12Clow James Marketing Research - Chapter 12 VideosFundamental Data Analysis
Chapter 13Clow James Marketing Research - Chapter 13 VideosAnalysis of Differences
Regression Analysis
Chapter 14Clow James Marketing Research - Chapter 14 VideosResearch Reports
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