Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James

Chapter 1

The Role of Marketing Research
Video Lab
Clow James Marketing Research - Chapter 1 Videos

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Topic
Video Link
Worksheet LinkTitle and Description (time)

Marketing Research

Clow James Marketing Research - Chapter 1 Video
Clow James Marketing Research Video LabMarket Research in Today's Cross-Platform World
Produced by the American Marketing Association, this is a good video to show how multiple platforms has changed marketing research. (1:46)
Market Research and Decision-Making Clow James Marketing Research Videos Chapter 1Clow James Marketing Research Video LabTop Ten Mistakes to Avoid in Marketing Research
This is a great video to alert students to common mistakes in marketing research. It uses humor to get the 10 points across. (3:10)

Clow James Marketing Research Videos Chapter 1Clow James Marketing Research Video LabTypes of Marketing Research
This video provides information on the various ways marketing research can be used by businesses. (2:58)


Statistics Reporting
Clow James Marketing Research - Chapter 1 Videos
Clow James Marketing Research Video LabForecasting Methods Overview
This video explains the different categories and types of sales forecasting methods. (4:43)
Clow James Marketing Research Videos Chapter 1Clow James Marketing Research Video LabDiscrete and Continuous Data
This video explains the difference between discrete and continuous data. (7:56)




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