Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James

Chapter 2

The Marketing Research Process
Videos
Clow James Marketing Research - Chapter 2 Videos

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Topic
Video Link
Title and Description (time)

Marketing Research Process

Clow James Marketing Research - Chapte 2 Video
Clow James Marketing Research Video Lab5 Steps in the Marketing Research Process
Professor Tim Richardson presents the 5 steps in marketing research. He shares what students identified with each step. I though this video was good because of the student views. (3:43)
Sample Selection
Clow James Marketing Research - Videos Chapter 2
Clow James Marketing Research Video LabMarketing Research - Sampling
This video presents the basics of sampling. Tips to sampling are offered as well as a case study with quota sampling. While sampling is presented in a later chapter, this video would be good to illustrate why sampling is important. (5:55)

Qualitative and Quantitative Research
Clow James Marketing Research - Chapter 2 Videos
Clow James Marketing Research Video LabQualitative and Quantitative Data
This video is good for explaining the difference between the two types of research. (4:08)
Statistical Review Clow James Marketing Research - Videos Chapter 2 Clow James Marketing Research Video LabWriting Null and Alternative Hypotheses
Steve Mays explains how to write null and alternative hypotheses. (6:14)
Statistical ReportingClow James Marketing Research - Videos Chapter 2Clow James Marketing Research Video LabHow to Make a Column Chart Excel 2013
Stephanie Glen explains how to make a column chart in Excel and highlights some of the options that can be used. (3:23)
Dealing with DataClow James Marketing Research - Videos Chapter 2Clow James Marketing Research Video LabBasic Introduction to SPSS
This video provides a basic introduction to SPSS and its various menus. (5:04)

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