Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James

Chapter 3

Secondary Data and Research
Videos
Clow James Marketing Research - Chapter 3 Videos

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Topic
Video Link
Title and Description (time)

Primary and Secondary Data
Clow James Marketing Research - Chapter 3 Video
Clow James Marketing Research Video Lab - Chapter 3What is Market Research
This is an excellent video by Tony Marino of Marketing Briefs to introduce Chapter 3. He explains what marketing research is then discusses the differences between primary and secondary marketing research. (7:30)
Clow James Marketing Research - Chapter 3 VideosClow James Marketing Research Video Lab - Chapter 3Secondary Research Sources
In this video Jason Richea identifies the various sources for conducting secondary research. (11:00)
Social Media Research Clow James Marketing Research - Videos Chapter 3
Clow James Marketing Research Video Lab - Chapter 3How to Use Pinterest for Marketing Research
This video talks about social media and how Pinterest can be used to conduct marketing research. (3:52)

Statistics Review Clow James Marketing Research - Videos Chapter 3 Clow James Marketing Research Video Lab - Chapter 3Inflation and Price Indexes
Although this video is from an economics perspective, it is good at explaining the concept of index numbers and how to compare index numbers. (9:19)

Statistics ReportingClow James Marketing Research - Videos Chapter 3Clow James Marketing Research Video Lab - Chapter 3How to Create a Pie Chart in Excel
This video explains how to create a pie chart in Excel and some of the formatting options that can be used. (3:03)

Dealing with DataClow James Marketing Research - Videos Chapter 3Clow James Marketing Research Video Lab - Chapter 3Easy SPSS Value Labels and Variable Labels
This video provides a basic overview of how to enter value and variable labels in SPSS. (2:54)


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