Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James

Chapter 6

Survey Research
Videos
Clow James Marketing Research - Chapter 6 Videos

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Survey ResearchClow James Marketing Research Videos Chapter 6Clow James Marketing Research Video Lab - Chapter 4Tips for Marketing Research Surveys
This video was produced by iData Research, but does provide a good overview of survey research. (2:22)
Types of Errors

Clow James Marketing Research - Chapter 6 Videos
Clow James Marketing Research Video Lab - Chapter 4 Sources of Errors in Marketing Research
This video presents information about the two types of errors that can occur with marketing research. (7:36)
Data Collection Methods Clow James Marketing Research Videos - Chapter 6
Clow James Marketing Research Video Lab - Chapter 4Phones Surveys: Three Minute Tutorials
This video identifies the pros and cons of conducting telephone survey research. (2:59)
Clow James Marketing Research Videos Chapter 6Clow James Marketing Research Video Lab - Chapter 4Online Surveys: Three Minute Tutorials
This video identifies the pros and cons of conducting online survey research. (3:57)
Statistics ReviewClow James Marketing Research Videos - Chapter 6Clow James Marketing Research Video Lab - Chapter 4What is the Importance of the Margin of Error in Statistics
This video explains how margin of error is calculated and why it is important. (1:56)
Clow James Marketing Research Videos - Chapter 6Clow James Marketing Research Video Lab - Chapter 4Interpretation of Confidence Interval
This video explains how to interpret a confidence interval. (1:53)
Statistical ReportingClow James Marketing Research Videos - Chapter 6Clow James Marketing Research Video Lab - Chapter 4Excel Video 122 Floating Columns
This video explains how to create a floating bar chart in Excel. (3:26)
Dealing with DataClow James Marketing Research Videos - Chapter 6Clow James Marketing Research Video Lab - Chapter 4Clow James Marketing Research Video Lab Chapter 5Clow James Marketing Research Video Lab - Chapter 4SPSS for Beginners: One Sample T-tests and Confidence Intervals
This video explains how to do a one-sample t-test in SPSS, how to interpret the results, and how to understand the confidence interval. (7:48)
Clow James Marketing Research Videos - Chapter 6One Way ANOVA and Post Hoc Test Using SPSS
In this video, the one way ANOVA and post hoc tests is explained. (7:41)

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