Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James

Chapter 7

Experimental Research
Videos
Clow James Marketing Research - Chapter 6 Videos

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Video Link
Title and Description (time)

Experimental Research

Clow James Marketing Research Videos Chapter 7Clow James Marketing Research Video Lab - Chapter 4Industry-Funded Study Says Diet Soda Helps You to Lose Weight
Showing this video would be excellent for launching this chapter to build student interest, or at the end to analyze the research design used in the study. (2:24)
Clow James Marketing Research - Chapter 7 Videos
Clow James Marketing Research Video Lab - Chapter 4 Experimental Research
Caleb Snell presents the basics of experimental research. (11:22)
Extraneous VariablesClow James Marketing Research Videos  - Chapter 7Clow James Marketing Research Video Lab - Chapter 4Research Methods: Extraneous and Confounding Variables
This video explains the concepts of extraneous and confounding variables in an experimental design. (2:00)
Experimental DesignsClow James Marketing Research Videos Chapter 7Clow James Marketing Research Video Lab - Chapter 4Ad Testing with Tobii T60 XL Eye Tracker and Tobii Studio
Although this video is promoting the Tobii Eye Tracker, it provides an excellent illustration of experimental research design. (3:25)
Clow James Marketing Research Videos Chapter 7Clow James Marketing Research Video Lab - Chapter 4Adventures in Test Marketing
This video highlights actual field test marketing and how companies use Columbus, Ohio for field experiments. (4:49)
Statistical ReportingPlease see the statistical reporting video in Chapter 5 on how to create clustered bar charts.
Statistics Review
Dealing with Data
Clow James Marketing Research Videos Chapter 7Clow James Marketing Research Video Lab - Chapter 4Clow James Marketing Research Video Lab Chapter 5Clow James Marketing Research Video Lab - Chapter 4Independent T-tests in SPSS
This video shows how to do an independent t-test in SPSS and then how to interpret the output. (5:09)
Clow James Marketing Research Videos Chapter 7Paired Sample T-test
Dr. Bernstein shows how to perform a paired sample t-test in SPSS and then how the output is  interpreted. (4:27)




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