Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James

Chapter 8

Sampling Procedures
Videos
Clow James Marketing Research - Chapter 8 Videos

Videos MenuHomeBlogDatasets

Topic
Video Link
Title and Description (time)

SamplingClow James Marketing Research - Videos Chapter 8Clow James Marketing Research Video Lab - Chapter 8Selecting Samples for Research
This is a good introductory video to sampling. (5:04)
Nonprobability Sampling Clow James Marketing Research - Videos Chapter 8
Clow James Marketing Research Video Lab - Chapter 8Nonprobability Sampling
This video describes the primary types of nonprobability sampling: convenience, snowball, purpose or judgment, and volunteer. (4:09)

Probability Sampling
Clow James Marketing Research - Chapter 8 VideosClow James Marketing Research Video Lab - Chapter 8Probability Sampling
This video presents the simple random sample, cluster sample, and stratified sample (7:39).
Clow James Marketing Research - Chapter 8 Videos
Clow James Marketing Research Video Lab - Chapter 8Systematic Sampling
This video explains the systematic random sample, and provides an example (4:23).
Sample SizeClow James Marketing Research Videos Chapter 8Clow James Marketing Research Video Lab - Chapter 8An Introduction to Sample Size Calculations
This video shows how a sample size calculator from the Internet can be used to determine the sample size, based on Type 1 and Type 2 error. (2:07)
Statistical Reporting Clow James Marketing Research Videos Chapter 8 Clow James Marketing Research Video Lab - Chapter 8Create Stacked Column or Bar Chart
Using Excel, this video illustrates both types of stacked bar charts. (11:25).\
Statistics Review
Dealing with Data
Clow James Marketing Research Videos Chapter 8Clow James Marketing Research Video Lab - Chapter 8
Clow James Marketing Research Video Lab Chapter 5
One Way Chi-Square in SPSS using Legacy Dialog
This video shows how to do a one sample chi-square test using the legacy dialog. (4:35)

>