Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James

Chapter 12

Fundamental Data Analysis
Videos
Clow James Marketing Research - Chapter 12 Videos

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Topic
Video Link
Title and Description (time)

Data CodingClow James Marketing Research Videos - Chapter 12Clow James Marketing Research Video Lab - Chapter 8Coding a Survey for SPSS or Statistics
This video explains the process of coding a survey to enter into SPSS or another statistical program. (8:29).
Data Cleaning
Statistics Review
Clow James Marketing Research Videos - Chapter 12
Clow James Marketing Research Video Lab - Chapter 8Clow James Marketing Research Video Lab Chapter 5How to Clean SPSS Data
This video covers two topics in data cleaning: missing values and reverse coding. (7:49)
Descriptive Statistics For information on descriptive statistics, please see the videos under the Scales topic in Chapter 9.
Dealing with Data
Clow James Marketing Research Videos - Chapter 12

Please see the video above for instructions on data cleaning.
Clow James Marketing Research Video Lab - Chapter 8Clow James Marketing Research Video Lab Chapter 5Selecting Cases in SPSS
Data filtering, or selecting cases, in SPSS is presented in this video. (8:15)

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