|Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James
Fundamental Data Analysis
||Title and Description (time)|
|Data Coding||Coding a Survey for SPSS or Statistics|
This video explains the process of coding a survey to enter into SPSS or another statistical program. (8:29).
|How to Clean SPSS Data
This video covers two topics in data cleaning: missing values and reverse coding. (7:49)
For information on descriptive statistics, please see the videos under the Scales topic in Chapter 9.
|Dealing with Data||Please see the video above for instructions on data cleaning.|
|Selecting Cases in SPSS|
Data filtering, or selecting cases, in SPSS is presented in this video. (8:15)