|Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James
Analysis of Differences
||Title and Description (time)|
Mike Carmody provides an excellent explanation of hypothesis testing in this introductory video. (13.27)
He has 4 other videos that examine hypothesis testing for specific situations:
Single Mean, Two Means, Variances, and Nonparametrics.
|For Chi-Square, T-tests, and ANOVA the videos referenced are from previous chapters of this Video Lab.|
Instead of a worksheet on the procedure explained in the video, the worksheet deals with the SPSS data sets included in this section.