Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James

Chapter 13

Analysis of Differences
and
Regression Analysis
Videos
Clow James Marketing Research - Chapter 13 Videos

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Topic
Video Link
Title and Description (time)

Hypothesis Testing
Clow James Marketing Research - Chapter 13 Video
Clow James Marketing Research Video Lab - Chapter 13Hypothesis Testing
Mike Carmody provides an excellent explanation of hypothesis testing in this introductory video. (13.27)
He has 4 other videos that examine hypothesis testing for specific situations:
Single Mean, Two Means, Variances, and Nonparametrics.
For Chi-Square, T-tests, and ANOVA the videos referenced are from previous chapters of this Video Lab.
Instead of a worksheet on the procedure explained in the video, the worksheet deals with the SPSS data sets included in this section.
Chi-square tests One-wayClow James Marketing Research Videos Chapter 12 Clow James Marketing Research Video Lab - Chapter 13Clow James Marketing Research Video Lab Chapter 5
Cross-tabulationClow James Marketing Research - Chapter 12 VideoClow James Marketing Research Video Lab - Chapter 13
T-testsOne SampleClow James Marketing Research Videos - Chapter 12Clow James Marketing Research Video Lab - Chapter 13Clow James Marketing Research Video Lab Chapter 5
Independent SampleClow James Marketing Research Videos Chapter 13Clow James Marketing Research Video Lab - Chapter 13
Paired SampleClow James Marketing Research Videos Chapter 12Clow James Marketing Research Video Lab - Chapter 13
ANOVAClow James Marketing Research Videos - Chapter 12Clow James Marketing Research Video Lab - Chapter 13Clow James Marketing Research Video Lab Chapter 5
Regression analysis
Clow James Marketing Research - Chapter 13 Video Clow James Marketing Research Video Lab - Chapter 13Clow James Marketing Research Video Lab Chapter 5

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