Marketing Research Principles, 2e
Putting Research Into Practice
Kenneth E. Clow and Karen E. James

Chapter 14

Research Reports
and
Presentations
Videos
Clow James Marketing Research - Chapter 14 Videos

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Topic
Video Link
Title and Description (time)

Oral Presentations Clow James Marketing Research - Chapter 14 Videos
Clow James Marketing Research Video Lab - Chapter 13Steve Jobs Presentation Skills
Although this video is not about making a marketing research report, it does provide some useful ideas on improving oral presentation skills. (7:34)

Clow James Marketing Research Videos Chapter 14Clow James Marketing Research Video Lab - Chapter 13How to Give an Awesome Presentation
Using hand art, this videos presents information about how to make powerful presentations. (2:53)
Clow James Marketing Research Videos - Chapter 14Clow James Marketing Research Video Lab - Chapter 13Create an Effective Presentation
This video presents five steps to create effective audience-centered presentations. (3:00)
InfographicsClow James Marketing Research Videos - Chapter 14Clow James Marketing Research Video Lab - Chapter 13Infographic of Infographics
This short video highlights the benefits of using infographics. (1:12)




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